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Customer Patience Appears to Be at an All-Time Low

On Average How Long do Your Callers Wait Before Abandoning?
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Written by Robyn Coppell

We asked our readers ‘On Average How Long Do Your Callers Wait Before Abandoning?’ In this article we outline the experiences of 224 contact centre professionals.

The results have been taken from the Workforce Management chapter of our ‘What Contact Centres Are Doing Right Now’  2021 survey report, which was sponsored by NICE.

On Average How Long Do Your Callers Wait Before Abandoning?

How long callers wait before abandoning – results:

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Time to Call Abandon Percentage
Less than 29 Seconds 23.0%
30 – 59 Seconds 20.0%
60 – 119 Seconds 19.4%
120 – 239 Seconds 17.0%
240 Seconds + 12.7%
Don’t Know 7.9%

Customer Patience Appears to Be at an All-Time Low

43.0% of contact centres report that most of their customers will abandon if they’re left in the call queue for only one minute.

2021 Survey Graph On Average How Long do Your Callers Wait Before Abandoning?

Yet, if we take a closer look, these results become even more astonishing. 23.0% will, in fact, wait for less than 30 seconds.

Also, these percentages could be even higher, as 7.9% of those surveyed didn’t know exactly how long their customers’ average patience was.

It’s worth noting, however, that there is a great discrepancy between the percentages collected, as 12.7% note that their customers will wait for over 240 seconds.

The big variance is perhaps due to the variety of contact centres surveyed. After all, customers looking for technical support will, generally, wait longer than those calling a sales line.

This survey was done in partnership with Akixi, NICE, Nuance, Odigo, Poly and ProcedureFlow.

Author
Robyn Coppell

Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.

She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.

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