Customer Satisfaction Now the Most Important Measure of Success

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A number of new metrics have entered the contact centre arena in the past decade. But, according to our poll, measuring Customer Satisfaction remains the most important of them all.

When we asked contact centre professionals, 67% agreed with this assertion, with First Contact Resolution (17%) and Net Promoter Score (9%) the second and third most popular choices.

Which Is the Most Important Measure of Success for You?

AHT/ FCR 17%
NetPromoter Score 9%
Customer Satisfaction 67%
Customer Effort Score 7%

Source: Call Centre Helper LinkedIn poll Votes: 88 Date: October 2021

Author
Rachael Trickey

Rachael Trickey first joined Call Centre Helper in 2010. She has acquired extensive knowledge of call centre technology and the key players in the contact centre Industry.

Rachael is an Account Manager at Call Centre Helper, helping our current customers especially with Webinars and Social Media.

Connect with Rachael on LinkedIn